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After seven successful years of building the #1 Best-in-KLAS Patient Communication platform, we have evolved. Today, our vision is to create connections across the entire healthcare ecosystem – not just during one point in time, or one piece of the journey – to enable healthier patients, more efficient hospital staff and more profitable organizations. Read more about our road to transformation in this blog by Guillaume De Zwirek, our CEO and Founder. 

Artera (ar-TAIR-uh) is derived from the word artery and represents a heart. The heart has always been an important symbol to us. The heart is the primary organ of circulation – pumping blood throughout the body and sending nutrients to other organs, just like our platform sends messages between patients and staff. It is vital for function and connection, just like the Artera platform. 

To learn more about our transition to Artera, watch this interview with Jessica DaMassa at WTF (What’s the Future) Health. 

What the name change means for you

We know change can be difficult, but rest assured that the impact on you will be minimal. While we have a new logo, website and an exciting new color palette, our leadership team, operating model and level of support will remain “business as usual” and you should not expect any interruptions due to our name change. To minimize surprises, we request that you share this news with your staff and any others who would benefit from knowing. 

Timeline of events

Below is a timeline of what to expect over the next few months:

Product/Platform Updates: Live as of December 15

• Left Navigation Bar: Slate background, heart logo, outlined icons
• Main Brand Color: Purple. Actionable and selected elements
• Accent Color: Coral. Internal messages, internal message toggle
• Right Column: Neutral background to reduce fatigue

We have also prepared a list of Frequently Asked Questions, for your review. If you have additional questions not addressed in the FAQs, email cxmarketng@artera.io or reach out to your Customer Success Representative. We will continually update the FAQ document to reflect common questions we are hearing from customers. 

We hope you are as excited as we are! We look forward to our continued partnership with you as we continue to drive towards our mission of making healthcare #1 in customer service.